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Handling Keywords To Achieve Efficient SEO

wordcloudseoYou would have heard of the old saying, “The pen is mightier than the sword”. This saying is very true when it comes to SEO. Whatever SEO techniques nothing can rival the power of the written content. Written content with the optimal number of primary keywords and secondary keywords is the best way to improve the rankings of your site. Keywords are nothing but words or phrases in the content of your site that identifies your site among several others and helps users find your site on the web. Your keyword connects your potentials users to your site. Think of it as a unique passkey that lets users into your site.

The first and important step in any SEO technique is identifying and building the list of keywords that define your site. It is not a onetime process and should be continuously reviewed and updated. Also you should not choose keywords that are generic as several hundreds of websites have the same keyword and it is easy for you to get lost in the crowd. Find the right balance between a keyword that uniquely identifies you or your business as the same time informing users all about the business.

It takes a lot of time and investment to identify the right keyword for your site. However once you get it right several people do not update it thereby causing them to drop in their rankings. The next step is not to overstuff your contents with keyword. This doesn’t help anyone as no one loves to read an article with nothing but keywords. Maintain an optimal balance and group related keywords together on a single page instead of creating a separate page for every keyword. You should include keywords in the title page of your site, Meta tags, URL to other pages, image alt text and in anchor links. The main thing to be noted here is the relevance of keywords is more important than the frequency of the keywords.

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