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Choosing a Search Engine Optimization Company

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SEO philosophy

It is really difficult to decide on which company to work with when it comes to online business. There are humpty numbers of options available in the market. But choosing the right search engine placement or marketing company that works on the ethical principles of search engine optimization would help you in proving your online existence without violating the terms and conditions of the online business.

The Methodology

An outstanding Toronto Search Engine Optimization company is supposed to have hands-on experience in dealing with websites that operate on new technologies, a variety of programming languages such as ASP, HTML, ASPX, Cold Fusion, PHP, Flash, etc. See to it whether the chosen SEO Company can work on both dynamic and static websites. Check the capability of the SEO company in working with e-commerce interfaces and packages like Yahoo Stores, Storefront.net, Monster Commerce, OS Commerce and Volusion.

Depth of the SEO

The basic company doesn’t deal with search engine optimization. They just perform submission services to various search engine directories that could be either manual or automatic. This is due to the low cost offered by the submission companies as the work doesn’t involve any linking, content development or coding process. This service approximately cost around $19.95 to $399 every month.

The mid-level optimization company works on the marketing platform by analyzing the keywords, editing codes, writing or adjusting contents for your website and building links. Adding to this, they work on article submissions, press releases, and blog writing. The service cost here ranges from $399 to $850 each month.

The highest level search engine optimization companies do the duties of the mid-level companies along with conversion tracking and analysis. The off-site optimization is time consuming as well. These firms are accountable to identify the good and bad factors from the customers and work on the bad factors to provide better services based on the feedback. The pricing may start from $850.00 and ranges till $10,000 every month. It can even exceed at times.

Evaluation
Evaluating an ethical SEO company follows a four step process. They are
Real time Statistics
This is also known as conversion analysis software. In this method, you will be able to view the conversions and traffic gains. This acts as feedback for your window that helps in evaluating the performance of your SEO company. The essential tool of SEO is the ability to check who visit your website, the exact keyword/phrase the visitor is using and from which search engine they operate.
Positioning
Positioning is the important tool for SEO. Getting bi-weekly reports on the specific keywords that you wish and working on it would help in elevating your site to the higher rank. It is important to collect the reports of the number of visitors who search for your specific keywords through the top search engines such as Google, AOL, Yahoo and MSN.
Alexa Rating
Alexa is a toolbar that provides a summary of your website visitors for the last three months compared to your competitors. It also shows you how your website works in terms of traffics. Alexa is a tool that works in identifying the overall traffic concerns of Yahoo. Therefore, this tool helps you in identifying the traffic trends and growth of your individual website. You can download the Alexa toolbar from the Alexa.com for your business purpose.
Google Page Rank
Through this process, you will be able to find out the Page Rank of your website. To view this, you need to download the Google toolbar from google.toolbbar.com. By clicking the tab “Options” followed by “Display page rank”, you could view the importance of your site that rates on the basis of 0-10 scale. You can check it up periodically to see your rank number take a higher position when your SEO Company works on campaigning.

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